British Label Casson London introduces the SS12 ‘Holiday Collection’ featuring easy-wear jersey maxi dresses in a colour pallet of navy, tan and striking coral. In true British style; designer Hannah Casson pays tribute to her home town by naming her designs after some of London’s favourite pubs with the new dresses epitomizing effortless cool in three key styles; Alma, Dove and Victoria.
London-born designer, Hannah Casson says that London’s pubs provide the perfect metaphor for her combinations of easy-to-wear urban style staples with that unmistakable London-rock edge. “Pubs have been at the heart of London for centuries and have managed to stay at the forefront of contemporary British culture without ever going out of style. I want Casson to emulate that.”
A classic maxi dress is a summer holiday essential and Casson London’s ‘Holiday Collection’ is bursting with flattering shapes and styles that are must-pack for any getaway. Crafted from soft jersey these versatile designs take you from city streets to exotic beaches and slip easily over beachwear to take you from beach to bar. For casual cool team with a leather belt and gladiator sandals or for a minimalist take on evening elegance wear with a wrist full of bangles and statement wedges.
Casson London combines high quality and style in super-soft jersey for collections that are available all year round. The labels sleek, no-nonsense approach is for women that want more than just novelty from fashion.
This new label is proud to be both designed and manufactured in Britain and has been crafted in East London by local specialist dress-makers. Hannah says “I want to make “Made in Britain” the ultimate in credibility. Buying British seems to have become a moral obligation. At Casson London, we make sure we deserve that preference by making style and quality our main priority,”